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Water Reflections
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A CONCIERGE COACHING PRACTICE

Clarity begins here.

Coaching for the part of you that knows there's more.

Release Rewire Receive

Beach Sand Patterns

Wherever you are on your journey, there's a coach for you.

THE HOUSE

Every DUNES coach is vetted, and every client is thoughtfully matched based on their goals, preferred approach, and personal fit.

Ashley Obermeyer, founder of DUNES Concierge
Ash
Founding
Coach

Helping you amplify what is already within: clarity, self-trust, and the courage to act.

Emily Daigle, DUNES Concierge founding coach
Emily
Founding coach

For young adults crossing into the real world and build a life that actually feels like their own.

Laurie Van Werde, DUNES Concierge founding coach
Laurie
Founding coach

For women reclaiming their voice, their fire, and their next chapter.

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Niki
Founding coach

Here to help you cultivate the moments within.

Pamela Ferraz, DUNES Concierge founding coach
Pam
Founding coach

Being yourself is your superpower! I help women remember who they really are.

WHAT COACHING IS

The space between knowing and doing.

Coaching is a collaborative and future-facing process designed to help you clarify exactly what you want, understand the patterns standing in your way, and transform high-level insight into meaningful, sustainable movement.

Coaching is not therapy or medical care. It complements, and never replaces, the care of your physician or licensed mental health provider.

Coaching, Clearly Defined

WHAT COACHING IS

A life coach is a non-clinical wellness professional who helps people clarify goals, navigate personal or professional blocks, and create action plans for meaningful growth. Coaching focuses on the present and future, helping clients move forward with intention.

What Coaches Do

  • Clarify personal and professional goals
  • Identify obstacles and limiting beliefs
  • Build step-by-step action plans
  • Provide accountability and motivation 
  • Support growth in areas like career, health, and relationships

Coaching is not therapy or medical care. DUNES coaching complements, and never replaces, the care of your physician or licensed mental health provider.

Coaching vs. Therapy

COACHING

Focuses on the present, future, and goals but may look at the past to understand what is shaping the present.

THERAPY

May explore the past, present, and future to address emotional distress, trauma, and mental health concerns.

Non-clinical. Supports self-awareness, growth, behavior change, and meaningful action.

Clinical care that may assess and treat mental health conditions.

Image by Josh Gordon
FROM THE CAMPFIRE

Words from the crossing

"Ash, thank you for the amazing trip you took me in your masterclass! I love how you guided us and how powerful and connected to my mission I felt after that. That meditation was so powerful! Love that so much! Thank you!! ❤️"

masterclass client, 2026

Three steps. One door.

HOW IT WORKS

01

Discovery

Tell us where you are, what you’re navigating, and what kind of support you’re seeking.

02

Alignment

We pair you with a vetted coach who resonates with your specific path.

03

Transformation

Meet your coach and move forward with a personalized path built around your next chapter. 

A trusted next step for the people you support.

FOR PROFESSIONALS & ORGANIZATIONS

DUNES provides a thoughtful referral pathway to vetted coaches across life stages, goals, and areas of focus, helping identify the right fit, simplify the introduction, and support each person in moving from insight to sustainable action.

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THE FIRST STEP

The desert is vast.
You don't have to cross it alone.

One conversation. No pressure, just a fit check and a warm hello.

30 minutes, on the house.

A trusted next step for the people you support.

FOR PROFESSIONALS & ORGANIZATIONS

DUNES provides a thoughtful referral pathway to vetted coaches across life stages, goals, and areas of focus, helping identify the right fit, simplify the introduction, and support each person in moving from insight to sustainable action.

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